Chair at Clemenger Consulting
May 2011 - December 2011
Consulting - at moment to Magazine Publishing and Educational Institutions (other digital and design companies).
Clemenger Consulting P/L - advertising / marketing / sales & management / consulting... digital / global / brands... (strategy / planning / new business...) your needs?
+61 419 431 649
[email protected]
A solutions-focused senior executive with a career demonstrating expertise and outstanding performance in marketing, advertising, consulting and academia.
National and international experience with a global career spanning Australia â Melbourne, Sydney and Adelaide, China â and other regions of Asia, Europe, the UK and USA.
Creative and proactive, acknowledged as an intuitive business strategist and balanced, profit-driven leader. Expert in conceiving complex solutions that exceed targets, produce return on investment and empower teams to excel.
Long-term vision to enhance bottom line financial performance and company growth. In-depth experience in leading and delivering new businesses.
Specialties
Advertising Marketing Sales Branding Communications - digital is the strategy and mass is the lever... - have all the experience and expertise / connections... & creative...
Sales and Marketing Director at LCubed
August 2010 - April 2011
Sales and Marketing Director for leading Australian digital agency â Lcubed, a digital solutions company specialising in branding, marketing and advertising for a range of local, national and international clients.
Key Achievements:
⢠Brand development and creation of an integrated marketing communication plan with KPIs, budgets and targets
⢠Developed the new branding, marketing and sales materials
⢠Built the new business development process with comprehensive management reporting
⢠Organised all pitch, new business presentations and helped with existing client digital, marketing, advertising strategy and planning
⢠Established over 1,500 Corporate new business opportunities and another 5,000 SME prospects
Chair at Clemenger Consulting
February 2010 - August 2010
Advertising Marketing Business in the Digital Age - your brand is your business.
Consulting for a number of Corporations in relation to their brand / marketing / advertising.
Strategy Development Director at Magnum Opus Advertising
September 2009 - February 2010
Established and managed the Sales and Marketing department for this award winning Melbourne based advertising agency including new business development and existing client growth.
Key Achievements:
⢠Advised new clients with marketing and advertising strategies, including digital strategies, such as Search Engine Marketing and Search Engine Optimisation
⢠Using extensive network of contacts, relationships and unparalleled understanding of present and future marketing strategies, built and managed the Customer Relationship Marketing database. A database containing over 1,000 new business prospects covering major advertisers, marketers, public institutions and private companies
⢠Developed all new business strategies and managed the new business pitches, creative documents and presentations
Lecturer at RMIT, Swinburne and other Melbourne Universities
February 2009 - August 2009
Also Consulting - constantly helping Government, Corporations, SMEs with their Branding / Strategy / Marketing Communications.
Founder and CEO at The Ad Company
December 1999 - October 2008
Founder and CEO of the first SME Advertising and Marketing Franchise Business â The Ad Company, which established, developed and managed brands, helping small businesses achieve desired growth outcomes. The company was sold to a large investment group for a substantial profit.
Key Achievements:
⢠Spearheaded the development of this startâup enterprise, including all business related documentation and operational aspects such as legal agreements, branding, website design, head office set up, creative and production function
⢠Developed the franchise model and franchise manuals
⢠Selling of franchise agreements in
CEO at The Ad Company Franchise
December 1999 - August 2008
SME Advertising and Marketing Franchise - helped small to medium sized companies with small to medium sized budgets - business cards to brochures, posters to newsletters, direct marketing to e-marketing, radio to television, public relations to sales promotions - your creative advantage.
Executive Director at PCEC â CS COLLEGE, Shanghai
July 2000 - October 2001
Executive Director of PCEC-CS College, a Shanghai based tertiary institution that offered International University Degrees, UK Business Courses and Corporate Training.
Key Achievements:
⢠Achieved growth of over 200% in student enrolments, leading to the relocation of the College to improved facilities
⢠Managed all departments ensuring profitability and that the University and College courses met all international audit requirements
⢠Led the marketing and finance functions and coordinated the curriculum and staffing
⢠Delivered lectures in a number of subjects including International
Training Director at BBDO ADVERTISING
January 1999 - December 2000
Developed and implemented BBDO Shanghaiâs first internal marketing and advertising training program to advance the skills and knowledge of local employees.
Key Achievements:
⢠Achieved record attendance and excellent feedback from over 50 staff
Lecturer and Consultant at PEKING UNIVERSITY GUANG HUA SCHOOL OF MANAGEMENT
February 1998 - June 1999
First foreigner to lecture at Peking University Graduate School in Advertising and China - USA MBA University in Marketing Management, supplemented by consulting to local advertising agencies.
Key Achievements:
⢠First foreigner to lecture at MBA level at Chinaâs most prestigious university
⢠Worked with North Western University, Peking Universityâs USA MBA partner and a number of other universities to successfully develop and deliver approved courses
⢠Courses attended by more than 2,000 students ranging from PhDs, MBAs and undergraduate level
Accounts to Photographer, TVC Production to Account Service, with Media Research and ... at Clemenger &&& related companies ...
1980 - December 1998
Started with Clemenger after school - working in the accounts department part time whilst undertaking my business / accounting degree; then did some work within the creative department prior to working in Sydney in Account Service / Management.
Consultant - Advertising and Marketing Research, Strategy and Planning. at PMP COMMUNICATIONS LIMITED
April 1996 - September 1998
⢠Advertising Research and Planning & Management Consultant
Marketing Manager at Oak Securities
May 1987 - October 1989
I was responsibe for the Marketing of this South Australian Investment Bank.
Money Market & Fixed Interests at National Australia Bank
April 1983 - January 1986
Work in the banks Funds Management / Money Market.
Accountant at Price Waterhouse
1979 - 1981
Accounting and Auditing duties.
National Business Development Manager at Reinvent Your Career
December 2011
I help with the growth of this company - we help companies and people become their best; we understand your SWOT - help you on your desired Career Path.
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